What to expect from Apple’s event on Tuesday: A budget iPhone and more

Apple’s March 2022 event invite


Apple is holding its first launch event of the year this week, where it is expected to announce a new iPhone, an iPad and possibly some fresh Macs.

The launch Tuesday will be livestreamed from Apple Park headquarters in Cupertino, California, like all of the company’s launch events since 2020.

Apple’s spring device launches are less important to the company than its traditional fall events, which reveal new iPhone models ahead of the holiday shopping season. The fall iPhones are pricier and more profitable for Apple. Tuesday’s event follows a similar spring launch last year, where the company announced a new iPad Pro, a redesigned iMac desktop computer and AirTags.

Here’s what’s expected at Apple’s spring launch event on Tuesday, according to analysts and media reports:

A low-cost iPhone

Apple is expected to update the iPhone SE with 5G support, a faster processor and a better camera, according to Bloomberg News. But the most important question for investors is whether Apple will maintain the same price as the current $399 iPhone SE, which launched two years ago, or whether it refreshes it and continues to sell the 2020 model at an even lower price. Doing so might help Apple gain market share against cheap Android phones that sell for less than $399.

Wedbush analyst Dan Ives wrote in a note Monday that the new iPhone SE could stand out compared with bargain phones and there is “pent up demand” for the model globally.

iPad Air


iOS 15.4

Source link

Leave a Comment